One of marketing’s major challenges is to establish the impact of marketing efforts across every channel. You need the right approach, the right technology and then you can have rest assure that you’re receiving the right data. This data...
When it comes to business marketing, branding is crucial. This is something that you don’t have to tell most business owners twice. While you might have a clear idea of why brand awareness to the public is important, what...
The lifespan of your business depends on business growth. Small businesses, in particular, need to pay close attention to growing their businesses. The sad truth is that over half of small businesses won’t last ten years. This is often...
When it comes to digital marketing, most businesses consider it a worthwhile investment. The question that comes up, however, is whether you should hire a digital marketing agency or have an in-house team. Here are reasons why you should...
One of the most coveted assets in marketing is earned media. Marketers are envious of it because unlike traditional media, they can’t buy it. Earned media is the exposure that comes from people discovering a product or service and...
While social media seems to have emerged as the dominant online marketing conversation, the reality is that a well-executed email marketing campaign can be significantly more effective than a boosted post or sponsored content. Here are three ways to...
Facebook advertising is one of the most effective ways for marketers to reach the exact audience they want to speak to. Yet, many companies have failed to grasp what a powerful tool it is, and how to deploy attention-grabbing...
When it comes to marketing staff, you get who you pay for. A low-budget marketing team will often underperform and undersell your company. If you’re considering working with a marketing firm or hiring employees for your internal marketing team,...
We live in an over-stimulating world, and our eyes and ears can only take in so much information. As marketers, we must recognize this fact and make every effort to present information in a way that cuts through the...
Many customers are now shopping online more than they are in the brick-and-mortar stores. Advertising and successfully selling products online can make or break a company's bottom line. The key behind online sales is a successful advertising campaign that...